Babylon Marketing

Head of Business Development – US

Reports to: International Director (UK based)

Basis: Full Time
Department: Commercial
Location: New Jersey – US travel required plus potential of occasional UK trips

Salary: Competitive


Join one of the fastest growing cashback sites in America and become part of an expanding global group. Started 9 years ago in the UK, our website now has over 4 million members who save millions of pounds every month as a member of the UK’s most generous cashback site. Three years ago, we launched our website , and following outstanding growth in 2014 that saw turnover grow by over 300% and advertising revenue grow by 700%, we are excited to be looking to recruit a number of key personnel for our New Jersey offices to further accelerate this opportunity.

We are privately owned and aim to always be The USA’s most generous cashback website. We are  an ethical company and live by the motto “do as you would be done by”. We extend this way of operating to all of our members, stores, employees and partners as one of our core values

We have experienced phenomenal growth since inception, with triple digit growth in both cashback and advertising revenue expected to continue for a number of years. This growth has created the need to expand the team in-country and we are looking for a pro-active, commercially focussed Head of Business Development to provide strategic input and operational management of our US business, ensuring its continued success. This is a real opportunity to get in at the relatively early stages of development, leading some existing teams and recruiting to keep pace with site growth. The role will encompass, but not be limited to Team Recruitment and Development, Strategic input, New business development, Marketing, Partnerships as well as day to day operational responsibility. We are currently recruiting a number of positions to support this role and to complement those already in situ in the UK. This role will benefit from amazing UK support when required and although travel outside of the US would not normally be required, the successful applicant is likely to need to make an initial trip to our 3 UK offices.
The successful applicant will need to have 5 years+ Affiliate marketing experience preferably derived from at least 2 areas (network / publisher / advertiser), a real understanding of all aspects of digital marketing and be able to demonstrate clear ambition and results to date. The ability to work autonomously is essential as is a high degree of commercial acumen and managerial experience of team development. A friendly, hands-on, and fun approach to work is also a must. The role will involve developing and maintaining strategic relationships with partner affiliate networks, merchants, and agencies as well as numerous internal stakeholders

Key reports
US Marketing Manager – being recruited
US Performance Marketing Manager – being recruited
Head of Partnerships – Currently UK based + Partnerships Executives – being recruited
Team to develop further as the site grows and roles move from UK to USA

Key Responsibilities may include:
•Developing existing relationships and partnerships(own and ours) with Affiliate Networks, nd

•With Head of Partnerships, responsible for delivering significant advertising revenue growth that keeps pace with site and member growth

•New business development to involve on-boarding of new advertisers and potential new commercial opportunities outside of our core product

•Clear vision for US development driving member growth and retention

•Key part of a wider team responsible for site integrity, helping ensure main site, mobile site and app are operational and new initiatives are on boarded efficiently and effectively

•Operational management of the US site to include mobile and app

•Insightful analysis of key performance indicators, as well as short and longer term trends, taking account of competitors, economy, consumer trends etc . – pre and post event

•Monthly executive reporting, along with Budgeting and Forecasting of the sites’ key metrics and financial indicators, delivering profitable investment decisions

•Extensive liaison with numerous UK departments to ensure US best practice, site development is in keeping with other country developments

•Overall accountability for all aspects of marketing team

•As a relatively small operation of 5-10 US based staff, need to be have a very hands-on approach with high levels of flexibility doing what is needed to get the job done.

Desired Skills & Experience

•Enthusiastic proactive self-starter

•Honest with a sense of fair play

•A passion for saving consumers money

•5 Years+ direct affiliate marketing experience drawn from multiple areas of the industry

•Additional commercial / non-affiliate experience desirable

•Existing industry relationships

•Educated to degree level

•High degree of commercial acumen

•Clear understanding of digital marketing to include CPC, CPM, CPA, CPV, e-mail marketing, blog marketing, SEO, SEM

•Numerical and analytical with ability to analyse data and present findings

•Negotiating skills, articulate with strong writing skills

•Self- motivated, thriving on autonomy

•Demonstrable determination to achieve results

•Determination to improve knowledge on a day to day basis


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