Account Executive (Display)
Fast growing brand and direct response online media company (display network) servicing all sectors of the display marketing arena is seeking a proven marketing/media professional to manage the development and growth of their online display ad network. Responsibilities include all aspects of network management and growth for all ad campaigns managed by company for advertising clients.
Desired Skills & Experience
Experience selling digital media to agencies, direct advertisers, networks and affiliates
Historically meeting or exceeding north of $500k/quarter in gross revenues
Proficient in attracting RFPs and managing the entire proposal process
Strong analytic skills and ability to grow and present ROI goal
Two (2) years of previous and proven experience with digital media selling
Ability to manage multiple responsibilities and projects
Proven success managing advertising budgets to meet ROI goals
Knowledge of web site conversion metrics, including CPM, CTR, CPC, CPL, and CPA
Experience managing campaigns on CPA, CPC, CPM and CPL models, knowledge of all forms of on-line lead generation programs, including: PPC, e-mail, display, CPA and other on-line media opportunities
Extensive analytical capabilities in quantifying, reporting and documenting performance metrics
Very strong organizational skills, attention to detail and accuracy
Ability to communicate across business channels (marketing, legal and technical personnel) to maintain and execute online marketing strategies
Excellent computer skills, including Microsoft office (with an emphasis on Excel)
Bachelor’s degree or equivalent
Accomplished in dynamics of negotiating profitable online media deals with proficiency in analytics, online marketing metrics and optimization strategies
Must be a “hunter”
Strong negotiation skills
Proficiency in Salesforce.com, comScore and Nielsen a plus
Ability to multi-task within a fast-paced environment
Strong communication, follow through, attention to detail, and problem solving skills
Excellent time management and organization skills
Large agency background
Ad network background
