Babylon Marketing

Account Executive (Display)

Fast growing brand and direct response online media company (display network) servicing all sectors of the display marketing arena is seeking a proven marketing/media professional to manage the development and growth of their online display ad network. Responsibilities include all aspects of network management and growth for all ad campaigns managed by company for advertising clients.

Desired Skills & Experience

Experience selling digital media to agencies, direct advertisers, networks and affiliates

Historically meeting or exceeding north of $500k/quarter in gross revenues

Proficient in attracting RFPs and managing the entire proposal process

Strong analytic skills and ability to grow and present ROI goal

Two (2) years of previous and proven experience with digital media selling

Ability to manage multiple responsibilities and projects

Proven success managing advertising budgets to meet ROI goals

Knowledge of web site conversion metrics, including CPM, CTR, CPC, CPL, and CPA

Experience managing campaigns on CPA, CPC, CPM and CPL models, knowledge of all forms of on-line lead generation programs, including: PPC, e-mail, display, CPA and other on-line media opportunities

Extensive analytical capabilities in quantifying, reporting and documenting performance metrics

Very strong organizational skills, attention to detail and accuracy

Ability to communicate across business channels (marketing, legal and technical personnel) to maintain and execute online marketing strategies

Excellent computer skills, including Microsoft office (with an emphasis on Excel)

Bachelor’s degree or equivalent

Accomplished in dynamics of negotiating profitable online media deals with proficiency in analytics, online marketing metrics and optimization strategies

Must be a “hunter”

Strong negotiation skills

Proficiency in, comScore and Nielsen a plus

Ability to multi-task within a fast-paced environment

Strong communication, follow through, attention to detail, and problem solving skills

Excellent time management and organization skills

Large agency background

Ad network background


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