Digital Media Buyer

Position Description:

The Digital Media Buyer manages performance based media to help drive online sales and new customer acquisition. Responsibilities include developing and executing new media campaigns for specific brands, driving and optimizing key traffic and revenue metrics through campaign testing, targeting and optimization across multiple online channels (including: display, social media and others).

The ideal candidate will be able to analyze large volumes of campaigns, research and record trends, innovations and changes that affect media buying, and implement test initiatives, such as emailing marketing landing page, A/B testing, offer testing, etc.

Key Responsibilities:

 Execute, manage and optimize digital media campaigns

 Analyze back-end of campaign performance and forecast results to make strategic buying decisions based on projections

 Help create, set-up and monitor online ad network campaigns, ensuring all links carry tracking codes and pixels are all placed correctly

 Analyze media buys and associated metrics daily to ensure profitability

 Optimize online campaigns by adjusting creatives as needed to ensure goals are met

 Develop strong relationships with brands to continually test and optimize campaigns

 Create excel reports and pull data for team reporting as needed; prepare insertion orders

 Work cross functionally with affiliate and advertiser marketing teams

Education and Experience:

 University degree in industry-related field (i.e.: Marketing, Advertising, Business, etc.)

 2+ years experience in digital advertising including online media buying, campaign management and performance analysis

 Experience buying media and managing campaigns on a CPM, CPC and CPA basis

 Working knowledge of online lead generation methods, including PPC, email, display, and CPA

 Experience acquiring users through Google AdWords, Yahoo Gemini, Facebook, performance based display ad networks and direct media buys

 Aptitude for analytics with strong focus on ROI

 Strong recruitment and negotiation skills

 Ability to effectively build and manage client relationships

Other Special Requirements:

 Self-starter, with ability to function in a high pressure/fast paced environment with diverse clientele

 Ability to meet deadlines and maintain a “whatever it takes” mentality

 Ability to work both independently and as part of a team

 Extremely effective verbal and written communication skills, including the ability to communicate with all levels within the organization at any given time

 A passion for analysis and troubleshooting

 Strong analytical, organizational, and time management skills as well as an attention to detail

 Flexibility and open mind to very diverse clientele needs and business goals