Director of Digital Media
The Director of Digital Media is responsible for handling the day to day activities of managing the entire digital media lifecycle, from campaign planning to optimization. You’ll be in the driver seat of the digital media division, and responsible for driving growth in customer acquisition to the clients we service.
Key areas of responsibility:
Grow, manage, and mentor a team of digital media buyers
Partner closely with Business Development to enhance audience targeting and reach capabilities
Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights
Establish new and work with existing key media suppliers to maintain strong relationships and to stay on top of industry trends
Manage the flow of client related needs to maximize customer acquisition and client success
Create compelling client-specific proposals, media plans and presentations
Lead the development and rollout of tools, processes and analytics that increase team throughput and win rates
Participate in account team planning sessions regarding client strategy and approach, providing leadership, consultation and acting as a voice for media
Attend client meetings as a senior resource to articulate our media strategy and build a knowledge base of client needs and objectives
Management:
Responsible for oversight of all media budgets per campaign/client
Assume leadership role in key departmental or company initiatives
Promote/sell digital media department capabilities across teams/company
Develop people within the team by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with your team, identifying training opportunity
Desired Skills & Experience
Requirements:
Bachelor Degree preferred
10 + years of media strategic planning/buying at an agency experience required with 6+ years of management experience
Complete knowledge of all aspects of Digital Media including Facebook Advertising, Mobile Advertising, SEM, E-mail Marketing, and digital media research tools
Understanding of real-time bidding, DSPs/SSPs/DMPs, ad exchanges etc. preferred
Fluency in mathematical concepts relevant to media planning and purchasing
Critical thinking and problem solving capabilities
Demonstrated ability to identify market trends and translate data into well-articulated ideas
Excellent communication, time management, and problem solving skills.
High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools
Experience with the following tools is a plus: Facebook Power Editor, Facebook Ad Manager, Flashtalking Adserver, Google Adwords
Deep understanding of brand marketing and how brands use various digital advertising mediums to convey their messages to specific audiences
