Babylon Marketing

Email Marketing Specialist

  • Build, A/B test and launch advanced email campaigns with the primary goal of selling company products
  • Writing creative briefs to guide the development of new email content, including templates, imagery and messaging; and, ensuring that the final email asset meets campaign objectives and incorporates industry best practices
  • Analyze and report on email campaign results and KPIs, highlighting successes, trends and opportunities
  • Perform detailed performance analytics on email traffic, including testing many variables (A/B & Multivariate) related to the email campaigns in order to maximize performance and ROI.
  • Review project requests from teammates to determine how to implement using established processes and best practices
  • Monitoring, tracking and reporting email performance metrics (i.e. open rates, click-through rates, conversion rates, and ROI) to key stakeholders
  • Develop customer segmentation for personalization and remarketing strategy
  • Evaluate opportunities for email automation and implement for improved efficiencies
  • Manage the trigger email program throughout the customer lifecycle to maximize sales, including on-going tests of new copy and delivery timing; and, monitoring and reporting of results
  • Evaluate new opportunities to evolve the email program and ensure that it is best-in-class (i.e. automation and performance tracking capabilities)
  • Be the email subject matter expert and remain current on the latest trends & best practices


  • This is the best way to get in touch with us and it is highly recommended that you get a Skype account if you don't already have one. Add us for a quicker way to chat about openings. SkypeID: arikka3littlebirds
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