Email Marketing Specialist
- Build, A/B test and launch advanced email campaigns with the primary goal of selling company products
- Writing creative briefs to guide the development of new email content, including templates, imagery and messaging; and, ensuring that the final email asset meets campaign objectives and incorporates industry best practices
- Analyze and report on email campaign results and KPIs, highlighting successes, trends and opportunities
- Perform detailed performance analytics on email traffic, including testing many variables (A/B & Multivariate) related to the email campaigns in order to maximize performance and ROI.
- Review project requests from teammates to determine how to implement using established processes and best practices
- Monitoring, tracking and reporting email performance metrics (i.e. open rates, click-through rates, conversion rates, and ROI) to key stakeholders
- Develop customer segmentation for personalization and remarketing strategy
- Evaluate opportunities for email automation and implement for improved efficiencies
- Manage the trigger email program throughout the customer lifecycle to maximize sales, including on-going tests of new copy and delivery timing; and, monitoring and reporting of results
- Evaluate new opportunities to evolve the email program and ensure that it is best-in-class (i.e. automation and performance tracking capabilities)
- Be the email subject matter expert and remain current on the latest trends & best practices
