Media Buyer
A media buyer for digital media company, develop and drive media strategies, and execute user acquisition campaigns.
Responsibilities:
- Digital media buying using facebook and snapchat.
- Own all steps of the ad operations process.
- Text and display creative creation, split testing, and optimization.
- Performance reporting and post-campaign insight reports.
- Source level CPA optimizations to hit product LTV and ROI targets.
- Monitor ad and landing page performance via Google Analytics.
- Proactively optimize purchased media through A/B testing, landing page optimization, and targeting.
- Provide recommendations to the distribution team on media buying strategies and market place opportunities.
- Work with front-end developers to make sure landing pages are optimized for campaign performance and function as intended.
- Complete other duties, tasks, and activities as they arise.
Requirements:
- Bachelor’s degree or equivalent experience
- Significant multi-year experience running ad campaigns on a variety of display and search advertising mediums – Facebook, Instagram, Snap, etc.
- Hold certification in Google AdWords and/or Facebook certified professional
- Managing over $5,000 in daily spend at minimum.
- Experience analyzing conversion rates, acceptance rates, failure rates, bounce rates, and other common KPI’s
- Proficient with Excel (Pivot tables, Data Visualization, etc.)
- Excellent interpretive skills, allowing the candidate to understand and make recommendations to improve our business
- Creative: Ability to generate new out of the box ideas.
- Must have strong interpersonal skills and the ability to establish, develop, and maintain business relationships.
- Analytical: Ability to analyze key metrics to optimize campaigns and reduce cost per user.
- Adaptable: Capable of adjusting to changing priorities, sometimes daily.
- Resourceful: Great at solving unstructured problems with little to no supervision in a fast-paced, high stakes environment.
- Team Player: Demonstrates a strong ability to contribute to the business along with business unit team members and managers; establish collaborative relationships with peers.
