Babylon Marketing

Sr. Publisher Manager

The Sr. Publisher Manager will report to the VP of Business Development and will be responsible for managing and growing our existing publisher base, and driving revenue through our publisher network on a performance basis (CPA/CPL/CPI/etc).
Key areas of responsibility:

Daily Publisher Recruitment ­ Be willing and able to proactively recruit new publishers on an ongoing basis to drive growth

Daily publisher Management ­ Work with publishers to optimize delivery and campaign performance

Work closely with sales to ensure company is maximizing advertiser vs. publisher inventory fit

Analyze publisher performance on a daily basis in order to maximize revenue, identify opportunities,
optimize campaigns and develop/report key metrics back to senior management

Meet with partners and attend industry conferences as needed

Implement initiatives that enhance publisher productivity, create new growth opportunities and
increase ROI

Manage publisher relations, communication and recruitment

Ability to understand and verbalize technical language involved in publisher implementation

Build and grow a team of publisher managers

Manage publisher operations, including acquisition, set-­up, lead tracking, payments, invoicing and
dispute resolution

Create marketing strategies to work with potential publishers

Desired Skills & Experience

Bachelor Degree or higher

3­-5+ years experience in performance marketing

Must have established contacts with publishers and media networks

Experienced in the process of prospecting, contacting and recruiting strong partners as well as
team management experience

Experience with on­-boarding and negotiating with publishers and advertisers/merchants

Experience evaluating creative messages, analyzing results and optimizing campaigns.

Effective project management skills

Team player with the ability to operate as a leader and motivator

Experience working in a fast-­paced environment (start-­up experience a plus)

Must be outgoing and engaging – able to represent the company enthusiastically

Critical thinking and problem solving capabilities

Excellent communication, time management, and problem solving skills.

High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools


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